October 5, 2012

WSJ Launches New Real Estate Section: Mansion

October 5, 2012

WSJ Launches New Real Estate Section: Mansion

Today WSJ managing editor Robert Thomson announced the paper’s new real estate section, called Mansion. Here’s an excerpt from the annoucnement:

Real-estate trends are emblematic of broader social themes, whether demographics or design, and our new weekly section, tracking high-end property in the U.S. and around the world, will chart the iconic and the ironic. We will explain how to raise the necessary funds to buy a Mansion and how to turn the ramshackle into the romantic, and the hovel into a home.

This follows a more detailed story on WSJ’s new real estate section from July, which said:

The 16-page residential real-estate section, to be introduced in late September or early October, will appear in the newspaper’s Friday editions nationally and online. The paper plans to hire up to 10 staff members for the section.

The real-estate section is being introduced ahead of News Corp.’s spin-off that has increased scrutiny on the publishing unit’s financial performance. Last month, News Corp. approved plans to split the media conglomerate into two businesses, separating the bigger and more profitable entertainment businesses from publishing assets like Dow Jones and Harper Collins.

The real-estate section will include stories on topics such as home finance, distinctive neighborhoods and properties around the world, the company said. It will have a broader focus than the real-estate section of The New York Times Co.’s (NYT) namesake paper, with which it is likely to compete for viewers and advertising dollars.

Mr. Thomson said the real-estate section’s online platform will include expanded video content and more slideshows of high-end properties, which are already popular features on the Journal’s website. The site will make use of content from The Wall Street Journal’s existing network of real-estate coverage, including content from its Chinese language and other local editions.

Go check out Mansion, WSJ’s new real estate section…