I thoroughly cringed watching this video (that Rob discovered today) of a mortgage loan officer rapping. Then, as others in my office cringed equally when I showed it to them, it grew on me.
Not because it’s good. Because it’s so, so bad.
From my quick digging around on rappin’ Dan Long, he looks to be a truly dedicated local lender in Ohio. He must know this video is cringeworthy yet he’s putting himself out there anyway. And for anyone who does so on a regular basis–whether serving retail clients, writing, marketing, etc.–you know how hard putting yourself out there can be.
Dan has balls. So I’m highlighting his video to give him some search engine love. Also I’m pasting the text he (or his team) put into YouTube below which brings some extra context.
This file is of one of our LOs / BMs in the Ohio market. He attends a regular BNI meeting in his town of New Philadelphia, Ohio, where they all have to give a 30-second advert at each get-together. Dan is a pillar of the community there, lending great weight and reputation to the title of Mortgage Banker. He is always in his office at 123 4th Street, dressed in white business shirt, tie, tie pin, suit trousers and polished shoes. He has lovely silver hair; an absolutely distinguished gentleman. But he is definitely an innovator and thinker and will always be at the front of new and different ways to get his message across. It is no wonder his branch is a success!