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February 10, 2011

Bernanke admires The Basis Point’s new logo

February 10, 2011

Bernanke admires The Basis Point’s new logo


Big Ben fixates on The Basis Point’s new logo and hopes he’s doing the right thing. Logo v2 kicks off our 2nd year of translating Ben and the rest for those who don’t study markets daily. We’ve fine-tuned the logo so it’s easier to tell what it is: the mathematical symbol for a basis point. But cooler.

May it inspire us to do the right thing: write market commentary that’s simple, credible, and laced with pop culture references. Love to all you early readers. Onward…